A good Direct Mail Campaign greatly depends upon three factors, Your offer, Your Audience, and Your Mailer. What is not often done is to break down the three categories so let's spend a bit of time talking about the importance of these factors:
Three to Deliver
Standing Out in the widening circle of the worlds junk mail can add anywhere from a few pennies to a few dollars to each Turn Key Business Mailer/Consumer Mailer. The cost is more often than not relative to the product. And the audience is one that will be expected to respond. if you sell a service or product with a price tag of $50K you may want to consider doing more to stand out from the crowd, not because rich people read fancy mail, but because for a product with a higher than average price your consultant will more than likely target the audience with a specialty mailing list and at times the data available within a certain niche can be limited. With a limited database you will want to test small and make the absolute best impression to get the highest response before using up your audience and being forced to find alternative databases to work with.
If your product is useful and people have a want or need for it, you can typically add a couple pennies for a specialized envelope and some paper with a good feel to it and reap almost double the response than a plain old number 10 would get you. Once again, this will be gone over once you start working with your consultant.
What's More
Surprisingly, a lot of companies get the offer, the creative, and the audience done perfectly, in our opinion there is a FOURTH aspect that is widely ignored and this is your SALES PITCH after the prospects become respondents, you can get an 8 percent response but you have got to have a good answer to their call. Well-trained sales people who can hold a conversation as well as make 1 minute friends will certainly increase sales so spend some time training and re-training the first sales force which is in fact, the face of your company that will form the very important first impression that any respondent will see.
More Pages Related To Business Mail Marketing:
Business Direct Mail - Get your Message Accross Point