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Picking up the phone and making an impression is as important to your campaign as the campaign It'self. When you get a call you need properly educated professionals that will close every possible responder. It's understood that most companies will have a training program, however, ask yourself if your training program meets any of the following criteria:
* Is it older than the sales team?
* Has the trainer been recently educated?
* Might a fresh view of sales techniques help?
* Is the current training the viewpoint of one single person?
* Is it designed to cover the aptitude of various sales personnel to get the most out of each team member?
* What will you profit off of a 5% increase in sales? What about 10-20 (our average)
When your company invites a sales training consultant to work with and train your sales team we are not only using cutting edge sales and upsell techniques, but analyzing your sales process and implementing new methods of sales and technology to improve upon an already successful situation.
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The Basics of Building a Better Homeowner Marketing Mailer
Owning a home is something every family wants, it creates a unique audience for prospecting everything from television and communication services to financial products and services such as mortgages, PMI Insurance, Homeowners insurance and if you know enough about their current credit situation you can get even tighter with your targeting and move on to loan modification, credit cards, cash out debt consolidation and more.
Consumer Direct Mail is the frontrunner of mailers. In fact homeownership is so important in the pre-qualification process for marketing, it is almost instantly brought up in all consumer situations as circumstantial triggers such as transferring or applying for a car or mortgage loan to buy or refinance a home. Consumers applying for marriage or credit find that it's required information in most anything where any sort of verification is required, Owning a home is a major indicator that the household will require certain additional products or services.
Your homeowner mailer prospects will need to demonstrate that they are in just the right situation that proves a "Marketing Readiness" of sorts for your company's services. They should demonstrate a want, a need and have assured credit readiness.
Getting an Mail Creative with a good offer in front of your prospect after he or she has demonstrated the above factors in a timely manner is very important to the success of your homeowner marketing plan.
In Speaking with your consultant you will be introduced to some other powerful tools used by our agency to target in on a prospects current financial situation helping to choose the prospects that can trigger certain industry indicators.
Exploring Targeted Mailers
Although your mortgage mailers audience still has to trigger the right bureau to trigger this "marketing ready" status, there are certain tools that your consultant uses to locate them. If appropriate a homeowner direct mailer can be created to specifically to target an audience that is already credit qualified. The tools used to pull credit on your mailer prospects may be introduced to you during your initial consulting process.
Explore your options with us, call (800) 768-7571
In some cases certain financial triggers can be watched for opening up a wealth of finance marketing opportunities for certain services through Credit Mailers. Although many marketing services are available to make the process of prospecting more convenient, it is rare to find a marketing consultant that can't pull the financial information that undoubtedly shows "Marketing Readiness" for your company's solicitations. At RM we can offer full service mail campaigns with the ability to get an offer into the hands of a prospect in a timely manner.
One way to assure that you would get the timing right is to watch for a certain credit or financial triggers that undoubtedly show that your prospect is in the right situation to receive targeted offers.
Buying a house for the first time is not as easy credit wise as getting an automobile, but both will indicate a readiness to receive certain offers related to their purchase.
The Marketing Cycle of Consumer Situations
Many Financial Marketers get intimidated with the task of digging up the financial information needed to target prospects that either own a home, are selling one, or are in the market for one. These prospects become discouraged with the money they have to come up with to own a home but once that is over there comes a time that they want to fix the property up and have a need for certain services or insurance which is right where most industry want to find them.
And then, after time, the owner may begin to acquire debt related to either the extended offers that a house buyer typically receives, not to mention today's declining offers. Prospects that have a home worry about the outstanding debt owning a home often incurs which once again, if you can gain access to the proper information, creates opportunity for relief services such as loss mitigation or equity lending with a cash out to cover debt.
Still want more informaition before your start? Do not wait, make the free call and a friend in business, call us at (800) 768-7571
Homeowner Mailers - Response Marketing