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Consumer Insurance Leads
Fall brings on open enrollment for health care which allows for changes in health care packages. While we have all been hearing about the drama that is health care, few consumer or even Business to Business Lead Mailers know how to figure out the benefits and choices that surround the economy or understand the pin-pointed legalese that is a part of growth contracts.
Insurance direct mail with qualified leads will be questioning those matters in light of the costs associated with our historic times. Costs that trickle down because of the following:
- Drought-induced fluctuations in energy, taxes and food
- 401k's, Retirement Plans, Pensions all were wiped out as bonds were given triple A ratings just before taking on junk status
- Wall street's wages and thrust on the national treasury
- Deregulation in investments banks and financial engineering
- Wall street's well heeled bounce back bailouts
- Ties between Wall Street and members of Congress
- Credit default swaps to the tune of $50 trillion
- No accountability for the TARP troubled assets relief program,
(which incidentally banks tried to use to fight proposed financial consumer protection)
This is FAR from full list, it's merely the mainstream version, still pulsing with impact on consumers. In America the consumer health care dollar is now performing under discretionary spending, as emergency care. Stunning and yet who hasn't heard of the poor sap whose health issues are waiting on the back burner so as not to jeopardize the already slashed household budget.
Insurance Leads Targeting Business and Small Groups
Health care has been pushed back to the same risk and low usage that existed in the Victorian era. Some aspects of that earlier time would have superior outcomes. This includes any results of diet and exercise ( no preservatives, few cars) on the prevention of disease. On the other side, many tragic outcomes stemmed from simple things (previous to progress) such as not treating an ear ache, often led to deafness.
Without action on the insurance-front there exists the strong possibility that this sort of unhappy ending will prevail in the consumer market. With There virtually no change in the human body since the mid1800's this state of affairs has the obvious
The solution is to power through with insurance direct mailso that prospects are aware of offers, health care information and news. Insurance direct mail like no other media can power through communicating choice over new and available plans, such as; home health care assistance brought about by doctors and nurses overwhelmed with a whole new batch of uninsured and underinsured patients. Need is always going to be the mother of invention.
Direct Marketing Campaigns Large and Small
As the quarter winds down and available resources come to date we need to rethink our marketing strategy with the times. We need new data in light of the mortgage difficulties and Ponzi schemes putting America on the move. It’s time again for insurance direct mail prepared with introductions, reminders, news of expansion and solutions.
The importance of direct marketing is not only seen in the acquisition of the many types of leads; but also through the insight that unfolds during the creation of a marketing campaign.
Reviewing and putting facts into context as new ideas emerge is a great refresher. Not unlike helping our country pull up from losses and make investments that have value.
Imagine running a Direct Mail Campaign to endorse and promote bio tech, what is out there that can seize our health care system back from the pharmaceutical companies and go on to cure disease or improve health.
Consumers are Primed for Services, Breakthroughs and Innovations
Who would you target for such an investment, who would not respond. So much has changed and the real-time face of health care leads is primed for services, breakthroughs and innovation. All of which is best delivered with direct mail support and services including consumer and business mailers. From mail campaigns to presidential campaigns (who can forget the struggle between Hilary Clinton and now President Obama with their health care direct mail efforts).
Call today, there is much headway to be made in the senior and boomer markets.
Insurance Lead Programs - Profit all Around